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Brush Care

When you get your brushes:

Check your brush for any signs of issue on receipt.

Check that the handle of your brush is intact and that there is no excessive shedding. Please note that a small amount of shedding is normal during the first 3-4 uses.

Issue brushes should be reported to the original place of purchase within 30 days of purchase. Always keep proof of purchase for your records.


How to care for your brushes:

You’ve invested in your brushes so you want them to last.  The most certain way to do this is to take proper care of them.

Why should I clean my brushes?

Cleaning your brushes not only prevents breakouts and bacteria build up on your skin but also preserves the fibres.

How often should I clean my brushes?

All brushes should be flash washed on receipt to allow natural shedding to take place.

Some brush types need to be washed more regularly in order to maintain them and prevent product build up.

  • Foundation brushes - once a week
  • Eye brushes - every two weeks
  • All other brushes - once a month

* This is a guideline and will depend on the amount of use and product used on your brushes.

How do I clean my brushes?

You can clean your brushes by using a daily brush cleansing spray (we stock Ella and Jo daily brush spray) or by washing them at the recommended intervals with our gentle brush soap/cleanser. Checkout our brush soap here.

Use only a pea-sized amount of soap or cleanser. When rinsing the fibres of your brush, ensure that water does not reach or go into the metal ferrule (shiny metal part) as water damage causes the glue to break down and fibres to become loose.

Ensure the fibres of your brush are rinsed well as excess product residue not only damages the fibres of the brush but also allows bacteria to grow, creating breakouts of the skin.

Once your brush has been rinsed thoroughly, place the brush on a clean surface to dry. Brushes can be laid flat or with the fibres at a downward facing angle.

If you are new to brush care, check out the videos on our website for tips.


If you feel that you may not be able to prevent water from reaching the ferrule, invest in a good daily brush cleansing spray.

Important: If you see product building up further than halfway down the brush head, it means your brush is being used incorrectly. Brushes that are saturated in product will not last.



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